Brief the strategist
Tell the team who you're writing for. Leave the topic blank to get five angles to choose from.
The strategist is drafting angles
Pick an angle
Each one names who it's for and the question it answers.
Angles appear here after step 1.
Research, write and edit
The researcher checks current facts against primary sources, the writer drafts, the editor cuts anything unverified.
Researching and writing. Long articles take one to two minutes
Click into the article to edit it before you export.
Repurpose for social
X posts, a thread, a Telegram or Discord announcement and a Facebook post, all built from the article.
The repurposer is writing posts